Standard Campaign matches creators with the genre of the promoted song. These creators can create any type of video using the song.

Custom Instructions allow you to request specific actions such as following trends, using hashtags, performing dances, applying certain filters, specific transitions, and more.

Mass Market Audience campaigns engage all types of creators from around the world to use the song in any way they choose. The campaign may primarily feature creators from developing countries.

High Profile Creators have at least 250,000 followers and average a minimum of 50,000 views per video.